About Me
I’m a Graphic Design and Advertising student at Virginia Tech focused on building intentional, strategy-driven brand experiences. My work spans hospitality, small business branding, editorial design, and digital campaigns, blending strong typography, thoughtful layout systems, and clear visual hierarchy. I approach each project with both creative intuition and marketing awareness, ensuring every design decision supports a larger brand story.
Skills
Brand Identity
Crafting unique visual identities
I specialize in developing distinctive brand identities that resonate with target audience. From logo design to brand style guides, I create visual assets that can set businesses apart and leave a memorable impression.
Typography
Expressive Type
I develop distinctive, strategy-driven brand identities designed to connect with target audiences. From logo design to comprehensive brand style guides, I create cohesive visual systems that differentiate businesses and strengthen brand recognition.
Editorial Design
Engaging content layout
I create multi-page publications that blend narrative flow with structured composition. My editorial work emphasizes readability, visual rhythm, and typographic consistency to transform information into engaging visual storytelling.
Packaging & Print Designs
Production-Ready Brand Assets
I design print-ready assets with careful attention to scale, material constraints, and production requirements. From menus to business cards and labels, I ensure every detail supports both function and brand consistency.
Social Media Design
Digital Brand Engagement
I create platform-specific visual content designed to capture attention and drive interaction. Through strategic layout, typography, and visual pacing, I develop social assets that strengthen brand presence and encourage meaningful audience engagement.
Concept Development
Creative Direction & Ideation
I develop original concepts that shape the foundation of brand campaigns and visual systems. Through exploration, refinement, and strategic thinking, I build ideas that feel purposeful and memorable.
